The NDA dispensation led by Prime Minister Narendra Modi, which will complete two years in office, has identified 200 "nerve centres" across the country to highlight the achievements of the government.
According to an internal communication, BJP would observe a 21-day-long 'vikas parv' from May 26-June 15, during which 33 teams, each comprising of one Cabinet Minister, one Minister of State (MoS) along with a national and state-level party functionary will visit 6-7 identified "nerve centres" to highlight the achievements of the government.
"It is also important to emphasise the obstruction by Opposition in not passing important legislations and creating hurdles in the path of development so that general public take note of achievements of government within a short span of time despite the difficulties and shortcomings inherited from the previous regimes," states the internal note sent to all ministers and department heads.
The slew of measures planned in order to reach out to people and widen the media outreach further include holding sammelans with beneficiaries of various welfare schemes of Central government, holding non-political meetings with industry bodies, farmers and women's organisations, lawyers and doctors' associations. Besides, it includes holding press conferences along with exclusive interviews and organising official programmes.
The Lok Sabha MPs belonging to NDA have been told to spend at least two days and one night in each assembly segment under their Parliamentary constituency and hold meetings with public for grievance redressal. During the meetings, a model development tree will be displayed prominently for the better understanding of the public. The Prime Minister's appropriate message on a particular welfare scheme will be displayed in the background.
Cut outs and banners explaining the achievements scheme-wise in general and most important with particular reference to that town or area will be put up and each MP and members of team have been asked to use social media effectively to disseminate campaign highlights. Rajya Sabha MPs belonging to NDA have also been asked to visit districts in the state they are elected from and devote 15-20 days during the campaign visiting all assembly constituencies and highlighting the achievements.
Apart from that, eight Chief Ministers and one Deputy Chief Minister of BJP will spend at least two days within home town and two days outside the state to highlight significant projects, policies and welfare schemes of the government.
Besides, party functionaries will be visiting every block to attract local media and disseminate through them the quantum of funds sanctioned and released and the number of beneficiaries of various welfare schemes. State party functionaries will visit each and every Mandal and should make night halts at major villages to develop personal rapport with villagers.